Liverpool have agreed a new shirt sponsorship deal with Standard Chartered Bank worth in excess of £200 million over four years.
The agreement continues a long-standing relationship, which began in 2010 and was due to expire at the end of next season but will now run until the end of the 2026-27 campaign.
it is understood that the new deal represents a “significant” uplift on that figure although the exact figures are confidential. Even at conservative estimates of £50 million a year that would make the extension, which was overseen by CEO Billy Hogan, worth £200 million to the Anfield club.