Following last night's victory over Villareal, and progression to their third Champions League final in five years, Liverpool are on course to generate a record breaking £580m in turnover for the 2021/22 season.
This is comprised of:
Commercial- £232m
Premier League prize money- £154m
Champions League prize money- £98m
Matchday- £96m
These figures are estimates based on current and historic information on these funding streams.
I've estimated a £14m increase in commercial compared with 20/21 due to greater accessibility to merchandise this season compared to last, as well as new commercial deals.
The Premier League prize money estimate is based on reported figures for last season and the assumption that rebates will be similar to last season. The PL prize money for next season will be up appreciably due to rebates ceasing and increased overseas rights fees.
The Champions League figure is based on the club making the final, but would be slightly higher were Liverpool to win the competition.
The matchday revenue figure is informed by the £84m generated in 18/19 from 26 home fixtures (this season, Liverpool will have played at Anfield 30 times). My estimate is slightly prudent, and if anything, the actual figure might be slightly higher.
In 2023/24, with increased commercial, broadcast and matchday revenue (Annie Rd. End's expansion should generate a further £12m-£15m per season), total turnover could be hitting an eye-watering £650m.
From a financial standpoint, Liverpool's future has never looked brighter and this should allow the club to support Jurgen Klopp in solidifying his blueprint to allow for sustained and sustainable long-term success. Exciting times, fellow Reds!
